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    Conference Agenda

    Please note this conference is free for Apogee clients; $500 each for all others.

    Tuesday, Sept. 14th Pre-Conference Workshop: Building Winning Utility Websites
    Noon - 4 p.m.

    Michael Overstreet & Dan Lockman, APOGEE
    $195  Includes Lunch at the Waterside, Textbook

    Pre-Conference Workshop Agenda

    Noon

    Attendees meet at the Waterside at Evergreen for lunch

     

     

     

     

     

     

     

     

     

     

     


    Web Design
    Best Practices in Web design
    Top 5 Reasons People go to a utility website
    HTML 5 / CSS 3

    Content Management Systems
    What to look for in a good CMS
    Software vs. Internet-Based Systems

    Usability
    Why is usability testing important?
    Do it yourself or bring in a specialist?

    Web Analytics
    What are web analytics?
    Extracting value from web analytic reports
    Mining for free market research

    Social Media
    Latest trends
    New technology
    Time saving tricks and tools  

    4:00 p.m.

    Adjourn

     

    2010 INNOVATIONS Users' Conference

    Tuesday, Sept. 14th  
    7:00 - 9:00 p.m. Opening Reception, Food and Entertainment
    Outside on the deck at Evergreen
    Wednesday, Sept. 15th  
    7:30 - 8:30 a.m.

    Conference Breakfast & Registration at Waterside

    8:30 - 9:00 a.m.

    Conference Opening
    Susan Gilbert, Co-founder, President & CEO APOGEE

    9:00 - 10:00 a.m. 2010 Utility Customer Satisfaction Survey Results
    Jeff Conklin, Senior Director, J.D. Power and Associates               
    10:30 - 10:45 a.m. Break
    10:45 - 11:15 a.m.

    “Sniff Out More Savings” Campaign
    Kevin Kastner, Georgia Power
    Adam Pickard, Georgia Power

    11:15 - 11:55 a.m.

    How $mart ® Program Proves Power of Customer Engagement
    Michael Volker, Director of Regulatory and Energy Services, Midwest Energy Inc.

    11:55 a.m. - 12:45 p.m. Conference Lunch with Roundtable Topics
    12:45 - 1:00 p.m.

    User Group Session Kick-Off
    Joel Gilbert, Co-founder and Chief Software Architect, APOGEE

    User Group Sessions

    1:00 - 2:00 p.m.

    Utility Field Audits

    Smart Grid Website Analytics
    2:15 - 3:30 p.m.

    Working with State Energy Offices
    Presented by Elizabeth Robertson, Former Georgia Energy Office Director and Andrea Schroer, State Energy Project Manager for GEFA

    Online Customer Self-Help Audits

    Usability & User Experience

    3:35 - 4:45 p.m

    Kids Korner Web Content/Education Programs
    With Mark Justice of Cobb EMC

    Online Bill Analysis & Customer Engagement Content Management System Demo

     

    Thursday, Sept. 16th  
    7:30 - 8:30 a.m.

    Conference Breakfast & Registration at Waterside

    8:30 - 9:30 a.m.

    The Silver Bullet Myth of Sustainable Energy Savings
    Bob Boscamp

    9:30 - 10:00 a.m

    “Save -A-Watt” School Energy Challenge Program
    Barry Echols, Marietta Power & Water

    10:00 - 10:15 a.m. Break
    10:15 - 11:30 a.m.

    Smart Grid Panel: Bluebonnet Electric Cooperative & eMeter
    Moderator: Joel Gilbert

    11:30 a.m. - 1:00 p.m. Conference Lunch at Waterside with Roundtable Topics
    1:00 - 2:00 p.m.

    PECO’s “Smart Ideas” for Bundling EE Programs
    Fred Maher

    2:00 - 3:00 p.m.

    Are We There Yet? Industry Insights
    Joel Gilbert, Co-founder, Chief Software Architect

    3:00 p.m. Adjourn

     

     

    Speakers

    • Jeff Conklin (+)
      Senior Director in the Energy Utilities Practice of J.D. Power and Associates
      Jeff Conklin is a Senior Director in the Energy Utilities Practice of J.D. Power and Associates, where he is responsible for the firm’s electric utility business and residential customer satisfaction studies. Mr. Conklin has over 20 years of experience in the energy utilities industry, working in the areas of customer service, distribution operations, and sales and marketing. Prior to joining J.D. Power and Associates, Mr. Conklin was a management consultant for nine years with Metzler & Associates. His areas of experience included re-engineering customer operations, strategic market planning, marketing and sales organization assessment and restructuring, telecommunications planning and strategy development, and utility merger integration. Prior to that, Mr. Conklin was a business center manager at A&C Enercom, where he developed and managed business opportunities with utilities across the Midwest. A&C Enercom provided marketing and demand-side management services to energy utilities. Earlier in his career, Mr. Conklin worked at Commonwealth Edison Company in marketing and sales.

      Mr. Conklin holds a bachelor’s degree in mechanical engineering from Duke University; and a master’s degree in management  from the  J.L. Kellogg Graduate School of Management at Northwestern University.

      Bob Boscamp (+)
      Entrepreneur and Industry Visionary

      Bob Boscamp helped create the first audit program to be approved by the Department of Energy for compliance with 1979 National Energy Act - Residential Conservation Services. He was also a key driver in the creation of a nationwide utility-school education program called "In Concert With The Environment." An experienced serial entrepreneur, Bob is a visionary leader who has successfully launched, managed and sold multiple national companies whose products and services are still delivered today. He possesses strong skills in analyzing markets, building strategic relationships, and developing innovative concepts into solution-oriented products and services.  He is also effective in building and managing successful teams in both publicly-traded national corporations and privately-held entrepreneurial start-ups.

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    • Susan Gilbert (+)
      President & CEO, APOGEE Interactive, Inc.

      Susan Gilbert is President, Chief Executive Officer and Co-Founder of Apogee Interactive Inc. She’s devoted her career to pioneering better ways of communicating energy efficiency to customers. She began as a high school physics teacher. Next she spent 17 years with the energy-engineering firm A&C Enercom where she helped launch energy audits for businesses across Georgia under the State Energy Office. She moved on to lead A&C Enercom’s sales and marketing, building the business from a staff of five in Atlanta to more than 600 employees across the country.

      She founded APOGEE in the early '90s with the vision of leveraging technology to more effectively deliver energy information. Today, she leads the company in delivering best-in-class Web-based energy analysis and presentation applications including the HomeEnergySuite™, EnergyInsights, ProgressInsights, Study-Center and the Kids Korner energy education website. Through her leadership, the firm, its people and its products, have achieved national recognition for analytical superiority, cutting-edge innovation, and excellence in performance and customer service. Ms. Gilbert earned her bachelor’s of science with a major in physics and a minor in mathematics at the University of Kentucky and also her MS in curriculum and Instruction from the University of Kentucky.

    • Joel Gilbert, P.E.(+)
      Chief Software Architect, APOGEE Interactive, Inc.

      Joel Gilbert P.E. is Chief Software Architect and Co-Founder of Apogee Interactive Inc. where he directs the design and development of energy analysis applications utilizing the very highest standards in building science, engineering, operational patterns, weather data and pricing to ensure analytical integrity in all Apogee applications. His client roster includes virtually every major investor-owned utility in the US and their key trade associations including the Edison Electric Institute (EEI), the Electric Power Institute (EPRI), the National Rural Electric Cooperative Association, and the American Public Power Association (APPA).

      He continues to be an industry leading strategist and speaker in energy master planning, online energy efficiency program implementation, energy marketing, and demand side management for US utilities and large industrial enterprises. As an energy efficiency expert, he has been retained by over 200 gas and electric utilities and over 100 industrial and commercial firms across the United States to help them clarify and implement successful customer energy programs. Mr. Gilbert received a Bachelor and Masters in Chemical Engineering and a Masters in Management from Rennselaer Polytechnic Institute in Troy, New York. He is also a licensed professional engineer in New York State.

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      More speakers to be announced.

     

    Register now