Preconference Workshop

Building Winning Utility Websites

Join us for the INNOVATIONS 2010 Preconference Workshop with Apogee's Michael Overstreet, Director of Web Services, and Dan Lockman, Senior Technology Consultant. Attendees will kick off the session with lunch at the Waterside Restaurant, then classroom sessions will start at 1:00 p.m.

Cost: $195 (lunch and book included)

Date: Sept. 14, 2010

Time: 12:00-4:00 p.m.

Workshop Agenda:

Web Design

• Best practices in Web design
• To 5 reasons people go to a utility website
• HTML 5/CSS 3

Content Management Systems

• What to look for in a good CMS
• Software VS. Internet based systems

Usability

• Why is usability important?
• Do it yourself or bring in a specialist?

Web Analytics

• What are Web analytics?
• Extracting value from web analytic reporting
• Mining for free market research

Social Media

• Latest trends
• New technology
• Time-saving tricks and tools

Speakers

• Michael Overstreet(+)
  Web Services Director, APOGEE Interactive, Inc.
  

  Michael manages APOGEE's development teams and directs APOGEE’s web services business unit. He also develops and programs a wide variety of online solutions for APOGEE's clients. He is continually investigating new techniques, technologies and approaches for more cost-effective solutions. As APOGEE’s very first employee, he has played a pivotal role in the development of APOGEE’s original multi-media training programs; Study-Center.com portals; a full range of Internet, Intranet and desktop solutions; and all client website development projects.

   

• Dan Lockman (+)
  Senior Technology Consultant, APOGEE Interactive, Inc.
  

  As one of APOGEE's founding employees Dan provides customers with his expertise in development and technical implementation of website functionalities. Dan has been a key architect of many of APOGEE's more advanced applications such as THE DEMAND EXCHANGE®, a secure trading platform and settlement software which has gained world-wide recognition for its simplicity and ease of use both by utilities and their customers. Dan was also the primary developer of the system interfaces for Study-Center.com, a recognized leader in the energy industry distance eLearning field.

  Dan’s technical focus has always remained on the customer’s key parameters: intuitive ease of use, business objectives and budget parameters. He is highly proficient in nearly all areas of Internet programming technology and is also well versed in several developmental languages. Before joining Apogee, he performed similar IT and programming functions with the energy-engineering firm A&C Enercom.

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